Angelu Marie Gabrielle Reyes
Branding & Digital Content
Feb 2018 - Present
Graphic Designer Universal Robina Corp
One of the consistent top performers in terms of total projects done since 2020 (314 projects), 2021 (823 projects), 2022 (881) out of the whole URCreatives Team
Conceptualizes and designs various packaging materials for retail food items notably Dewberry Holiday Bundle, Swiss Miss Holiday Tin Can, Presto Nutty Bites, Cream-O Cake Bar Vanilla
Designed the logo for snack bundle brand ‘Snacktime Favorites’ back-to-school campaign
Adapted digital and print content for various in-house snack and beverage brands such as: C2, Griffin's Nut Bar, Nissin Cup Noodles, Magic Crackers and Creams, Cream-O Cookies, Dewberry, Quake Bar, Refresh Mineral Water, Vitasoy, B'lue, Great Taste Coffee.
Spearheaded the implementation of ‘Art Box,’ the in-house file archiving system as well as the URCreatives Packaging Library, collating 70% of all URC packaging assets both local and regional.
Supervises photography services and provides consultancy in product shoots, campaigns and event for both brand and corporate affairs
Pitches packaging, logo and branding designs to in-house brands for potential new company products to both local and regional teams
Provides art direction to in-house brand campaigns
Leads a team of brand creatives in developing branding designs for in-house snack and beverage brands
Gives design consultancy to in-house marketing staff regarding color management, designs provided by external partner agencies.
Aug 2021Â - Present
Freelance Graphic Designer Mango Graphic Design Studio
Creates social media collaterals for clients (beauty, game, skin care)
Provides product photography that was used across all marketing collaterals and platforms
Proposes logo and branding designs and collaterals to clients in various industries
Conceptualizes and creates infographics and explainer videos for clients
Nov 2015 - Jan 2018
Art Director OrangeBulb Creative Design Services
Created packaging design for Kwality Foods preserves, noodles and Fiona colognes
Proposed logo designs and branding collaterals for small and large scale businesses both new and existing companies.
Assisted photoshoots from product and food styling (Lydia's) to art direction of KOLS (Fiona Cologne)
Pitched to clients and participated in meetings on brand and product strategy
Involved in the process of product making from conceptualization to and production.
Conceptualized and assisted in making booth designs for expositions and exhibits. Supervised a graphic artist into conceptualizing collaterals and media.
Feb 2015 - May 2015
Graphic Design Intern Bluethumb Creatives
Managed social media collaterals for the company’s planner.
Conceptualized media blasts for potential clients.